NEW YORK, NY, August 4, 2026 (EZ Newswire) — Lucra, the leading social competition platform, today announced a partnership with TrackIT Labs, the official data infrastructure for professional padel, to bring free-to-play competition and rewards-based fan engagement to one of the fastest-growing sports in the world. As part of the partnership, Lucra founder and CEO, Dylan Robbins, will join TrackIT Labs as an advisor.
TrackIT Labs is the official data provider of professional padel tours including the Generali Hexagon Cup. Its computer vision engine ingests live broadcast video and converts it into verified, structured match data in under a second, generating roughly 20,000 data points per match across a growing archive of more than 2,500 tracked matches. That feed powers live broadcast overlays, tour-owned statistical archives, and a dedicated fan app for professional padel.
Padel is now played by more than 30 million people across 130 countries, but the professional game has had few ways to convert that growth into daily fan participation. TrackIT Labs solved the data problem. Lucra adds the layer that turns data into competition. Through Lucra’s plug-and-play SDK, fans following professional padel will be able to make free-to-play match and player predictions, climb live leaderboards, and earn rewards tied to real match outcomes, all built on TrackIT’s verified feed rather than manual entry or delayed scoring.
“TrackIT has built the truth layer for professional padel, and that is the hardest part,” said Robbins. “Once the data is verified and instant, competition becomes easy to build on top of it. Free-to-play predictions give padel fans a reason to open the app during a match and come back for the next one, and it gives the tours a fan engagement product and a sponsorship surface they do not have today. Being able to advise Gabriel and the team on that roadmap makes this a deeper relationship than a standard integration.”
The partnership extends Lucra’s growing presence in racquet sports, and TrackIT Labs connects Lucra to the professional side of the sport and the fans who follow it.
“Padel has grown faster than the commercial infrastructure around it, and fan engagement is one of the clearest gaps,” said Gabriel Samanez, founder and CEO of TrackIT Labs. “We built the engine that captures every point and validates it before it publishes. Lucra is what lets fans actually do something with it. Our tours get a product that keeps audiences engaged between points and between events, and it comes with the compliance and rewards infrastructure already handled.”
Lucra manages all compliance, fraud prevention, reward fulfillment, and settlement out of the box, allowing TrackIT Labs and its tour partners to launch competitive experiences without engineering lift.
Free-to-play competition will serve as the first phase of the partnership. Both companies expect to explore real-money competition formats for recreational padel players over time, connecting the professional game to the growing base of club and amateur players who make up the majority of the sport’s participation.
About Lucra
Lucra is a plug-and-play SDK that integrates into apps or websites, enabling peer-to-peer competitions with real-money or rewards. It handles compliance, payments, fraud prevention, and settlement out of the box, so partners can instantly offer gamified experiences without building or managing complex infrastructure themselves. Top entertainment, hospitality, and consumer brands, including Five Iron Golf, Puttshack, Backyard Sports, ChessKings, TouchTunes, and more, use Lucra’s white-label technology to power tournaments and challenges, build loyalty, and drive new revenue. Learn more at www.playlucra.com.
About TrackIT Labs
TrackIT Labs operates the official data infrastructure for professional padel. Its computer vision engine ingests live broadcast video and emits rule-engine validated match events in under a second, with no manual scouting or human entry. TrackIT is the official data provider for the Generali Hexagon Cup, and delivers its verified feed across three products: TrackIT Feed, TrackIT Live broadcast overlays, and TrackIT Archive. Based in Madrid and Barcelona, TrackIT is building the tour-owned data layer for padel’s global growth. Learn more at www.trackitlabs.com.
Media Contact
Lindsay Linhart
Brand Strategist, Lucra
lindsay@playlucra.com
SOURCE: Lucra
