Times Square Media Companies Join 9/11 Day for Unprecedented 9:11 A.M. Tribute

NEW YORK, Sept. 10, 2026 /PRNewswire/ — On the morning of September 11, 2026, many of Times Square’s iconic digital billboards will pause their normal advertising to participate in a special National Moment of Silence at 9:11 a.m. ET, marking the 25th anniversary of the September 11 attacks.

The first-of-its-kind observance is being organized by the nonprofit 9/11 Day, with support from the Times Square Alliance and The Broadway League, along with support and participation from leading companies in the out-of-home advertising industry.

At 9:11 a.m., more than 30 participating Times Square displays will simultaneously feature a commemorative message during a one-minute Moment of Silence. Immediately afterward, singer Francesca “Ces” Picerno, who lost her father, Matthew Martin Picerno, in the terrorist attacks of 9/11, will join young performers from Broadway Bound Kids for a live rendition of “America the Beautiful.”

9/11 Day Calls on Americans to “UNIITE For Good.”

At the Moment of Silence observance, in Duffy Square, 9/11 Day will also unveil a 40-foot-long fully lit sculpture entitled “UNIITE.” The sculpture, which was on display in Central Park on September 9, and at the Intrepid Museum on September 10, is part of 9/11 Day’s nationwide 25th anniversary activities, encouraging Americans to remember and honor the victims of 9/11 and those who rose in service by joining together in unity and doing good deeds in their communities. For more information about how to pledge a good deed, visit 911day.org .

The Moment of Silence tribute has special personal meaning for Jay Winuk, who co-founded 9/11 Day in 2002 with his friend, David Paine. Jay’s younger brother Glenn, an attorney and longtime volunteer firefighter and EMT, was killed in the line of duty in the collapse of the World Trade Center South Tower.

“As did so many first responders, my brother Glenn ran toward danger that morning to help people he didn’t know, to serve his community,” said Winuk, executive vice president of 9/11 Day. “Twenty-five years later, these few minutes of silence observed in the heart of Times Square is a simple but deeply meaningful act of remembrance for those we lost. I’m enormously grateful to the many participating companies and advertisers for making this possible.”

“Our goal is to create a National Moment of Silence in America when our nation can take a moment to pause in remembrance of the 9/11 tragedy, and those impacted by it,” said David Paine, co-founder and president of 9/11 Day. “We hope this will become an annual ritual over time.”

9/11 Day’s marketing partners, Innocean and David&Goliath, have led the way in securing the donated billboard commitments.

Among the media companies supporting the Times Square observance include (partial list as of the date of this news release): BIG Outdoor, Branded Cities, Clear Channel Outdoor, Del Mastro Outdoor, Dream Outdoor, Firefly, Heritage Outdoor, Intersection, KEVANI, Light Year Media,, New Tradition, Orange Barrel Media, OUTFRONT, Paramount, and Silvercast Media.

“Our industry has a unique ability to bring people together in shared public spaces,” said Les Harrison of OUTFRONT Media, a leading IRL media company.  “On September 11, these physical screens can serve an even greater purpose — creating a moment when millions of people can pause together, remember and honor those whose lives were forever changed by 9/11.”

About 9/11 Day

9/11 Day, a nonprofit, created and annually organizes the federally recognized September 11 National Day of Service and Remembrance. Founded in 2002 by David Paine and Jay Winuk, 9/11 Day works to transform the anniversary of 9/11 into a national day of doing good in tribute to those killed and injured in the attacks, and the many who rose in service in response. www.911day.org. 

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SOURCE 9/11 Day